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Posted at 04:13 PM in * Client Testimonials, * Tips on Naming, *Best Names & Taglines, About Eat My Words, After Hours, Biz Books, Branding, Clever Names, Competitors, Funny Names, Head Scratchers (Name Shame Hall of Fame), Hot Dish, I Have a Bean, Make Mine a Million, Mark My Words, Money Making Marketing Method, Name Boy, Name Contests, Named After Obama, Namer Tests, Names in the News, Naming Firms, Naming Mistakes, New Hires, Our Newest Clients, Out of the Office, Parties, Pet Names, Press, Rebranding the Pit Bull, ROI, Signs You're in Ghana, SMILE & SCRATCH Test, Speaking Engagements, Spoon Me, Sports, Taglines/Slogans, Tasty Tidbits, Trademarks, Tweet My Words, Unfortunate Names, Videos, Web/Tech, Wordplay | Permalink | Comments (0) | TrackBack (0)
Tags: Brand Name Suggestions, brand names, business name suggestions, business names, clever names, company name suggestions, company names, company names, cool product names, corporate names, funny names, how to name a company, how to name a company, name a business, name company, Name company, name contests, name ideas, name product, name suggestions, Naming agencies, naming firm, Naming firms, naming mistakes, naming your business, new company name, new product name, Product name suggestions, product namer, product namer, product names, Product Naming, professional namer
Posted at 11:14 AM in * Client Testimonials, * Tips on Naming, *Best Names & Taglines, About Eat My Words, After Hours, Biz Books, Branding, Clever Names, Client News, Competitors, Funny Names, Hot Dish, I Have a Bean, Make Mine a Million, Mark My Words, Money Making Marketing Method, Name Boy, Name Contests, Named After Obama, Namer Tests, Names in the News, Naming Firms, Naming Mistakes, New Hires, Our Newest Clients, Out of the Office, Parties, Pet Names, Press, Rebranding the Pit Bull, ROI, Secret Processes, Signs You're in Ghana, SMILE & SCRATCH Test, Speaking Engagements, Spoon Me, Sports, Taglines/Slogans, Tasty Tidbits, Trademarks, Tweet My Words, Unfortunate Names, Videos, Web/Tech, Wordplay | Permalink | Comments (0) | TrackBack (0)
Tags: Brand Name Suggestions, brand names, business name suggestions, business names, clever names, company name suggestions, company names, company names, cool product names, corporate names, funny names, how to name a company, how to name a company, name a business, name company, Name company, name contests, name ideas, name product, name suggestions, Naming agencies, naming firm, Naming firms, naming mistakes, naming your business, new company name, new product name, Product name suggestions, product namer, product namer, product names, Product Naming, professional namer
Thanks to Kitchen Sink fan Igal Gabbay for alerting us to the latest naming disaster from the nitwit Brits...
Marketing gurus re-name pollack to boost sales... and call it COLIN
from the salacious tabloid, The Daily Mail
By Sean Poulter
06th April 2009
When the marketing experts at Sainsbury's sat down to the task of trying to boost sales of pollack, they had a brainwave.
'Let's give it a new name,' they said.
Many months and meetings later, the name was chosen - Colin.
Colin (pronounced Col-an) is what the French, who actually can't get enough of Britain's pollack, call the fish once it has been cooked.
It is an interesting choice of name and one which the British shopper may struggle to come to terms with.
Sainsbury's said the exercise is designed to make British consumers add pollack to their shopping list as an alternative to threatened species such as cod.
There is a feeling that the current name is as ugly as the bug-eyed fish itself, while it seems a number of shoppers are wary about asking for pollack.
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