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July 01, 2011
The Kitchen Sink blog has moved - www.eatmywords.com/blog
Please visit us at our new location:
http://eatmywords.com/blog/
February 24, 2009
More client love for Eat My Words
We recently renamed a coffee company with what is our most merchandisable name since Spoon Me. We can't let the name out of the bean bag yet, but in the meantime, here's a gushing testimonial from the client, Pete...
As a startup company, it was important for the Second Chance Coffee Company to find a professional naming company that was as creative, energetic and focused on providing real value, as we are passionate about our business and mission. We have the right company name but "Second Chance" does not work so well for a coffee product that is roasted and delivered fresh the same day!
When our research turned up Eat My Words as a naming company that serves up "fresh names & taglines to go" we were interested. A little digging into the EMW website made it clear that this was no ordinary naming firm. This website, unlike a bunch of others, was clear and understandable, with none of the marketing mumbo jumbo we'd been wading through elsewhere. The simply powerful "Smile and Scratch Test" prompted us to give Alexandra a call. By the end of the conversation, it was clear that her fresh and engaging approach to naming was what we were looking for. Alexandra's enthusiasm, passion and track record convinced us that we had found the right solution to our naming conundrum, and the execution of the project has proven that we were correct.
"Good Value" is an understatement. Eat My Words has been very creative, energetic, and professional in every aspect of our project. I would not hesitate to hire EMW and Alexandra again.
Pete Leonard
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Keep an eye on our blog to find out what we named "Pete's coffee."
October 03, 2008
Another toast for Eat My Words - Square One Vodka
Longtime Eat My Words client and Square One Organic Spirits Founder and CEO Allison Evanow is the rockstar Make Mine a Million $ Business winner who encouraged Alexandra to enter the competition. (See these posts for more on Alexandra's big win.) Here's what Allison had to say about working with Alexandra and the team at Eat My Words over the years...
"Alexandra is a top-notch naming consultant thanks to her creativity and innate abilities to find highly impactful naming solutions for her clients. She has named several of our cocktails and written taglines for us that we have used in our products and marketing materials. She is definitely our go-to person when we need a great name, tagline, copywriting, etc. for our products. She is very easy to work with and very quick on the turn-around. We will be certain to work with her again on future projects."
For more gushing testimonials, see our bragadocious Reviews page on the Eat My Words website.
September 29, 2008
Gushing Testimonials from our Happy Clients
Here are some recent testimonials from clients who loved working with Alexandra and the talented team at Eat My Words. For more glowing recommendations, visit our Reviews page.
"Alexandra is truly innovative and distinctive in the business she has built. Recently, a naming exercise came into play at IHG. Because I had experienced good work with Alexandra while VP of Consumer Insights at Dunkin' Brands, I reached out to her company once more.
I received from Eat My Words, on very short notice, a very thoughtful and creative list of potential names for a new Holiday Inn venture. The creativity of Alexandra and team allowed us to perform true "due diligence" as part of our branding work, and we hold her in high esteem for that. We definitely plan to tap into Eat my Words for a project in the Spring ... and what higher advocacy measure is there than, "I plan to use this group again!"
Truly, Alexandra and team are smart boutique shop masters who take you to levels in your marketing work that are not experienced amongst more traditional suppliers. "
- Regina Lewis, PhD
SVP, Global Insights, InterContinental Hotels Group
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"I engaged Alexandra to work on the naming of a new business - Wavelength. I would describe the experience as seamless, professional and quite frankly inspirational! From the outset the questions posed made us really think about what we were trying to achieve, and the 100's of ideas Alex and her team generated made us pause, ponder and often quite often laugh!!
We were truly delighted with her final recommendation, we'd never have come up with the name without her and can't recommend her services highly enough."
- Adrian Simpson
Chief Connector, Wavelength Companies, Ltd
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"I hired Alexandra to help name my company because she thinks out of the box, but also is very down to earth in her approach - for example, no bizarre spellings! But most importantly, she really understood my business and me, and took a very human approach to the task. Moreover, she delivered things on time, professionally, and held my hand throughout the entire process, including getting the name and URL registered. Can't recommend her enough."
- Charlene Li
Founder, Altimeter Group