Eat My Words has 4 new clients with 5 super cool new naming projects targeted at kids. Lots of fun for us, especially when we get paid to use words like Goo and taste product samples in yummy kid flavors.
April 04, 2007
April 03, 2007
New Names for 2 Restaurant Chains
We've been hired to rename a well-known restaurant chain as well as dream up a name for a brand new one. And we've had the extreme pleasure of working with the fabulously talented Michael Llewellyn-Williams of BrandMechanics on both fun assignments. (I got to fly out of the country with Michael for one of them!) Like everything else we do, we have to keep the details of these projects under our chef hats until they are ready to come out of the oven. We'll let you know when they're fully baked...
March 22, 2007
Jelly Belly Naming Gig - Yum!
I've been chasing Jelly Belly for the past year, trying to get a bite of their naming biz. (Always a good excuse to hang out at their booth at the Fancy Food Show, and my advertising students loved going on a field trip to their factory in Fairfield.) All that persistence paid off and we've been asked to help generate some new product names for them. Pinch me.
February 10, 2007
Our Household Name Makes a Clean Sweep
No less than 48 hours after my Robot-naming marathon, (remember Botabing?), I landed another robot naming project - this time from Home Robots in Mountain View, CA who needed a new name for their company and furturistic product. Fast forward three weeks... they selected incredibly cool names. We can't let the cat out of the vacuum cleaner bag until September when they launch (and we quadruple our fees). Thanks to Steve Manning at Igor for giving us the ammo to help the client evaluate and select the best name. And to Cori Constantine and Anthony Shore of Landor, for being our cheerleaders.
November 20, 2006
New client: Crocs!
In case you're been under a rock, Crocs are the funky, super comfy shoes that have become international phenomenon. So you can imagine how thrilled I was when they called me from Colorado, gushed about our clever work, and hired us on the spot. I still don't know who to thank, so if you're the person who told Crocs about us, please let me know so we can reward you handsomely.
September 19, 2006
New Client: Anthem
Even with my adorable pink business cards, Eat My Words mints, witty emails, and repeated endorsements from Toby Sudduth and Rob Desino, getting my foot in the door at Anthem took more than a year. When they finally did call with a gig a few months ago, it was to write packaging copy for sanitary pads. We held out for something food related, and sure enough, they called with a juicy Safeway project. Now I can write off all my groceries.
New Client: Oregon Hazelnuts
I'm working with my favorite ad agency, Schiedermayer & Associates in Portland, to create a new tagline and ads for Oregon Hazelnuts. I love when product research involves eating Godiva Hazelnut Praline Ice Cream and writing it off as a deduction!
Two new naming clients....
Thanks to a gushing referal from Landor, I'm now doing naming work for Hub Strategy, the ad agency behind those hysterical Lombari Sports billboards.
I also picked up two fun naming gigs from TrueBrand, whose offices are in the old Studio Moon offices on DeBoom where I worked for a few months after the dot com crash. Still a few ghosts in there...
September 12, 2006
New Client: Clif Bar
After eating my body weight in free Peanut Butter Clif Bars on the AIDS Ride a few years back, I had a real affinity for the company. So I was thrilled when Clif Bar hired me to generate some names for a new product. Of course I'm sworn to secrecy and yes, you'll be the first to know when it hits the shelves.
June 19, 2006
When It Says Libby's Libby's Libby's...
What I can tell you is that my new client says Libby's Libby's Libby's on the label label label. What I can't tell you is what the new products are that I'm naming. As usual, when I can let the cat out of the bag in December, you'll be the first to know.