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February 24, 2008



I love the toast-test. It names the product, tastes good, and makes breakfast a tax deduction.

Tomorrow morning I'm going to toast both my regular whole wheat Ezekiel bread ( made from a recipe in the Bible), and Ezekiel raisin bread. At a minimum, the raisin bread will reveal the perfect name for your next product. Lots of other possibilities: to name a brand of fiber optics, dribble a few eye drops on the whole wheat breads before you put them in the toaster.

Go to go now. There's some Kool-Aid I need to drink.

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