No spooning on Sunday.

We just named a new frozen yogurt chain Spoon Me. And the first store is launching in Salt Lake City. How cool is that?! Spoon Me is fun, evocative, memorable and has unlimited potential for promotions and merchandise. (Spoon Me pajamas anyone?) In fact, our client is sure they will earn more selling Spoon Me merchandise than yogurt. In addition to pj's, t-shirts, and bumper stickers, we suggested they revive spoon bracelets and sell them online with custom engraving. What high school girl wouldn't want a "Spoon Me, Babycakes," bracelet from her boyfriend?