Double-Dip Dreamery - Who Really Came Up With This Cool Name?

Here at Eat My Words, we are not generally fans of made-up names, but we do make the occasional exception. One such exception is a name that we, amazing at it may seem, did not invent. However, it does appear that at least two different naming firms are claiming it as their creative work.  The name in question is Dreamery.   This higher-end ice cream was originally owned by Dreyer's, who were forced to divest the brand when they merged with Nestlé.  This divesture was caused by the FTC to avoid "likely anticompetitive effects of  overlaps in the "superpremium" ice cream businesses of Nestlé and Dreyer's". 

Gee, we thought it just made you fat.

Dreamery now resides with Coolbrands (get it? ice cream and frozen delights?), home of the ubiquitous Eskimo Pie.   Interestingly, Dreyer's still uses the Dreamery name on a couple of their flavors.

O.K., enough history, what TWO firms are claiming naming rights?  Catchword and Idiom   So, whose is it?   We would be happy to take evidence into account and report accordingly.  As we all know, double-dipping is verboten.

We will be searching out additional double-dipped name claims in future postings, while asking the questions:  a) how can the same name be claimed by more than one company (we kind of can guess at the answer but it is a disingenuous one), and 2) should potential clients take it on faith that naming company portfolios are not fluffed up a bit?

In the meantime take a look the guaranteed 100% fluff-free portfolio of our favorite naming company.